My work philosophy – Design can and should be beautiful, but great design creates value for the user.
People tend to view design as the flashy exterior. Sure design can be beautiful, but great design creates value for the user.
People tend to view design as the flashy exterior. Yes, design can and should be beautiful, but great design creates value for the user.
Understanding
Understanding
Making decisions based on assumptions can easily lead to bad ROI. If you don't understand what your users actually need you’ll likely create the wrong thing. Understanding your users should always be the foundation.
Making decisions based on assumptions can easily lead to bad return on investment. If you don't understand what your users actually need you’ll likely create the wrong thing. This means that understanding the users should be the foundation for your decisions.
Customer journeys | User & stakeholder interviews | Cross-disciplinary workshops | Benchmarking
Customer journeys | User & stakeholder interviews | Cross-disciplinary workshops | Benchmarking
Collaboration
Collaboration
Great products derives from cross-disciplinary competences working efficiently together, aligning on a shared understanding of the pain points you are trying to solve. Working efficiently requires trust and honesty and because of that I firmly believe in a feedback-culture.
Good design comes from cross-disciplinary competences working efficiently together, aligning on a shared understanding of the pain points you are trying to solve. Using proven design methods and tools makes the process simpler. Working efficiently requires trust and honesty and because of that I firmly believe in a feedback-culture.
Design processes | Cross-business alignment | Feedback | Agile methodology
Design processes | Cross-business alignment | Feedback | Agile methodology
Validation
Validation
The classic waterfall method of building products don’t work for the users today. They expect all experiences to be just as good as the hottest start-up. This means that products needs to be built quick and lean, creating prototypes and MVP:s that can be tested and validated.
The classic waterfall method of building products don’t work for the users today. They expect all experiences to be just as good as the hottest start-up. This means that products needs to be built quick and lean, creating prototypes and MVP:s that can be tested and validated.
Prototypes | Business design | UX & UI design | Usability testing
Prototypes | Business design | UX & UI design | Usability testing
About
Johan Heikensten, Design Director & Strategy Consultant from Sweden
Johan Heikensten,
Design Lead & Strategy Consultant from Sweden
Johan Heikensten, Design Lead & Strategy Consultant from Sweden
©2019 ymer design
©2019 ymer design
©2019 ymer design